But Your're Only a Cat...
How tough is a cat? Seriously, a "kitten" is not very tough... I mean, it's not like it could stand up to a Grizzly, right?
Don't push us... we get feisty!
Showing posts with label Vanderkitten Elite Women's Cycling Team - 2008. Show all posts
Showing posts with label Vanderkitten Elite Women's Cycling Team - 2008. Show all posts
Wednesday, March 12, 2008
Wednesday, March 05, 2008
INTERNATIONAL WOMEN'S DAY- D-Store Sale in SF
Ok, this one is for women in the Bay Area! A One-Day sale on some of the finest equipment for women on 2 wheels in the business: Dainese! Check out the D-Store in San Francisco on March 8th for Motorcycle, Bike and Snow gear!
"The D-store is having an International
Women's Day sale this Saturday, March 8th from 10-6.
All women's gear on sale! There will be snacks!
Also, we are showing the Daytona 200 at 1pm, and
reshowing it on Sunday at noon before the first MotoGP
race at 3pm.
Stay late for Beers!!"
The D-store is located at
131 South Van Ness @ 12th st in San Francisco, CA
Wednesday, January 02, 2008
With All of this Talk About Equality...
Maybe the UCI, the international governing body of cycling, made a New Year's resolution to equally compensate women professional athletes in prize money... but most likely they didn't.
Mountain biking phenom and current MTB National Champion Georgia Gould created a petition to the UCI that has been wildly broadcast to increase female prize money to match that of men. There are few professional women's sports that have achieved this, and we need to look no further than Tennis to see this gap closed.
A more likely achievement would be to garner compensation and endorsement packages like the surfing and snowboarding/skiing industry have. But where will the money come from?
Let's look at the numbers for a minute. There are 1.7 Million men, women and children in the USA who SURF, yet SURFWEAR is a multi-billion dollar industry. In fact, 95% of all of the people who own clothing or accessories from a "surfwear" company will never, in fact, surf. The cycling industry boasts amazing numbers in comparison. There are 44 million women in the USA who ride bikes, yet professional women make a FRACTION of what a professional female surfer earns. So, when we want equal pay... where does the money come from?
Cycling is ready for a MAKEOVER in a BIG WAY!
I love the sport, but it's been dorky at best over the last decade (save for the gravity girls). The cost of entry is extreme compared to a lot of other sports, the fashion is very far behind (see above), and the image is not one that marketeers find, well, marketable (see above). The age of people making decisions in the cycling industry is increasing, and the touch with todays trends is far removed. But cycling has something no other sport has- the ability to do it anywhere, in practically any weather. There is no Powder Day there is no Big Swell. There is not that one thing you wait for everyday of your life, that makes the attainment of said condition prestigious and godlike. Does this limit Cycling's allure? Can we shoot videos of the perfect road descent?
If any of you have ever surfed, you know you can get to the beach to find it flat, blown-out, overly crowded, choppy, glassy or perfect. The reality is that perfection is always being chased because the sport is 100% dependent on a perfect combination of being in the right place at the right time. On any given day, there is no surf. On any given day, there is always cycling. The lifestyle of being laid back, waiting for surf, is very appealing to us all. Surfing is natural, powerful, amazing. I feel the same way about skiing: I can hit speeds over 50 miles an hour on a piece of wood wrapped with some fiberglass- No wheels, no shifting and the only thing with mechanical workings are my bindings, and that's just so I don't break my legs! Everytime I go, it costs A LOT of money to ski.
So, why then is cycling not of interest to the public at large? Its the largest recreational fitness activity in the US next to WALKING! I think cycling needs a make-over. The button-up, corporate racer drone doesn't vibe with the public at large who buy the products and services bigger sports promote. What if cycling was presented in such a way that it is accessbile, causal, exciting and beautiful?
Cycling is HOT
Leah is a professional bike racer from Canada. She is one of the young women that is changing the face of the sport. She is fast, wins big races and looks like a supermodel.
Liz is hot, she is real, down to Earth, a crowd favorite. She does not look like your female cyclist of the 90's, and she is arguably much tougher, too.
Mandy stops grown men in their tracks. She is sassy, classy, intelligent, FAST and beautiful. She is fast, fun and promotes women's cycling all day long!
Flavia is a dynamo on and off the bike. She speaks her mind, is confident and focused. She knows what she wants from life.
Leigh is hard working, fashionable, fast and wide-smiling. She and her pro-boy know VK is the new hot thing in cycling. Her hard work has made Vanderkitten Racing a reality for 2008!
These are just some of the fast women who are changing the face of Women's Cycling with Vanderkitten Racing in 2008. You will get to know them all over the coming weeks. We are excited that we can bring the level of fashion, excitement, talent and personality to the sport of cycling that does not exist. In fact, many call Vanderkitten "the Roxy of cycling"... I can't think of a more flattering compliment.
Maybe the UCI, the international governing body of cycling, made a New Year's resolution to equally compensate women professional athletes in prize money... but most likely they didn't.
Mountain biking phenom and current MTB National Champion Georgia Gould created a petition to the UCI that has been wildly broadcast to increase female prize money to match that of men. There are few professional women's sports that have achieved this, and we need to look no further than Tennis to see this gap closed.
A more likely achievement would be to garner compensation and endorsement packages like the surfing and snowboarding/skiing industry have. But where will the money come from?
Let's look at the numbers for a minute. There are 1.7 Million men, women and children in the USA who SURF, yet SURFWEAR is a multi-billion dollar industry. In fact, 95% of all of the people who own clothing or accessories from a "surfwear" company will never, in fact, surf. The cycling industry boasts amazing numbers in comparison. There are 44 million women in the USA who ride bikes, yet professional women make a FRACTION of what a professional female surfer earns. So, when we want equal pay... where does the money come from?
Cycling is ready for a MAKEOVER in a BIG WAY!
I love the sport, but it's been dorky at best over the last decade (save for the gravity girls). The cost of entry is extreme compared to a lot of other sports, the fashion is very far behind (see above), and the image is not one that marketeers find, well, marketable (see above). The age of people making decisions in the cycling industry is increasing, and the touch with todays trends is far removed. But cycling has something no other sport has- the ability to do it anywhere, in practically any weather. There is no Powder Day there is no Big Swell. There is not that one thing you wait for everyday of your life, that makes the attainment of said condition prestigious and godlike. Does this limit Cycling's allure? Can we shoot videos of the perfect road descent?
If any of you have ever surfed, you know you can get to the beach to find it flat, blown-out, overly crowded, choppy, glassy or perfect. The reality is that perfection is always being chased because the sport is 100% dependent on a perfect combination of being in the right place at the right time. On any given day, there is no surf. On any given day, there is always cycling. The lifestyle of being laid back, waiting for surf, is very appealing to us all. Surfing is natural, powerful, amazing. I feel the same way about skiing: I can hit speeds over 50 miles an hour on a piece of wood wrapped with some fiberglass- No wheels, no shifting and the only thing with mechanical workings are my bindings, and that's just so I don't break my legs! Everytime I go, it costs A LOT of money to ski.
So, why then is cycling not of interest to the public at large? Its the largest recreational fitness activity in the US next to WALKING! I think cycling needs a make-over. The button-up, corporate racer drone doesn't vibe with the public at large who buy the products and services bigger sports promote. What if cycling was presented in such a way that it is accessbile, causal, exciting and beautiful?
Cycling is HOT
Leah is a professional bike racer from Canada. She is one of the young women that is changing the face of the sport. She is fast, wins big races and looks like a supermodel.
Liz is hot, she is real, down to Earth, a crowd favorite. She does not look like your female cyclist of the 90's, and she is arguably much tougher, too.
Mandy stops grown men in their tracks. She is sassy, classy, intelligent, FAST and beautiful. She is fast, fun and promotes women's cycling all day long!
Flavia is a dynamo on and off the bike. She speaks her mind, is confident and focused. She knows what she wants from life.
Leigh is hard working, fashionable, fast and wide-smiling. She and her pro-boy know VK is the new hot thing in cycling. Her hard work has made Vanderkitten Racing a reality for 2008!
These are just some of the fast women who are changing the face of Women's Cycling with Vanderkitten Racing in 2008. You will get to know them all over the coming weeks. We are excited that we can bring the level of fashion, excitement, talent and personality to the sport of cycling that does not exist. In fact, many call Vanderkitten "the Roxy of cycling"... I can't think of a more flattering compliment.
Wednesday, October 17, 2007
PRESS RELEASE
Berkeley, Calif. (October 15, 2007) -
Vanderkitten announces the establishment of Vanderkitten Racing, an experienced and talented team of Elite Women cyclists contesting the NRC Road circuit in 2008. Growing on the success of the one-woman team of Liz Hatch in 2007, Vanderkitten will be fielding a 6-woman elite team as well as developmental and regional support riders. "Our success in sponsoring Liz Hatch in 2007 has convinced us that Vanderkitten and cycling go hand in hand. Our focus next year will be the majority of the NRC calendar, and to that effect we have signed 4 immensely talented girls with another 2 athletes to be announced shortly" says Vanderkitten's Mark Zefeldt.
The current roster includes Leigh Valletti of Atlanta, GA, Mandy Lozano of Charlottesville, VA, Christine Vardaros of Mill Valley, CA, with Liz Hatch of Delray Beach, FL returning for another season. The team is accepting resumes and is in serious talks with several bike companies and corporate sponsors.
"Vanderkitten is thrilled to support these hard working, vibrant athletes and the sport of Women's Cycling. We're all looking forward to the upcoming season with great anticipation. Vanderkitten's mission since its inception is to create a long-term relationship with cycling and raise the bar of sponsorships for women athletes. High-profile athletes provide a tremendous marketing value to all parties associated with their image. Women influence both female AND male purchasing decisions. Why, then, have women typically earned less than 10% of most pro male athletes salaries?" asks Vanderkitten's founder David Verrecchia of Berkeley.
Vanderkitten introduced a line of clothing and cycling apparel at Interbike whose proceeds go directly to build the cycling program. For more information please contact dave@vanderkitten.com or mark@vanderkitten.com
Berkeley, Calif. (October 15, 2007) -
Vanderkitten announces the establishment of Vanderkitten Racing, an experienced and talented team of Elite Women cyclists contesting the NRC Road circuit in 2008. Growing on the success of the one-woman team of Liz Hatch in 2007, Vanderkitten will be fielding a 6-woman elite team as well as developmental and regional support riders. "Our success in sponsoring Liz Hatch in 2007 has convinced us that Vanderkitten and cycling go hand in hand. Our focus next year will be the majority of the NRC calendar, and to that effect we have signed 4 immensely talented girls with another 2 athletes to be announced shortly" says Vanderkitten's Mark Zefeldt.
The current roster includes Leigh Valletti of Atlanta, GA, Mandy Lozano of Charlottesville, VA, Christine Vardaros of Mill Valley, CA, with Liz Hatch of Delray Beach, FL returning for another season. The team is accepting resumes and is in serious talks with several bike companies and corporate sponsors.
"Vanderkitten is thrilled to support these hard working, vibrant athletes and the sport of Women's Cycling. We're all looking forward to the upcoming season with great anticipation. Vanderkitten's mission since its inception is to create a long-term relationship with cycling and raise the bar of sponsorships for women athletes. High-profile athletes provide a tremendous marketing value to all parties associated with their image. Women influence both female AND male purchasing decisions. Why, then, have women typically earned less than 10% of most pro male athletes salaries?" asks Vanderkitten's founder David Verrecchia of Berkeley.
Vanderkitten introduced a line of clothing and cycling apparel at Interbike whose proceeds go directly to build the cycling program. For more information please contact dave@vanderkitten.com or mark@vanderkitten.com
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