Vanderkitten Introduces 2007 Athletes and Products
For Immediate Release
June 11, 2007
Vanderkitten, Clothing for Women Who Kick Ass, supports women’s creative and athletic endeavors in music, cycling, motorsports, and snowsports. Women can wear Vanderkitten clothing while on or off the bike and exude strength and style. The cycling-inspired clothing company, established in March 2005 by the husband-and-wife team of Dave Verrecchia and Jennie Vanderlaag, recently unveiled a new website complete with its 2007 product line.
Says Verrecchia, “Cycling is a way of life for many women, including the couriers and that inspired the cycling caps and Fixies T-shirt design. Women ride bikes everyday, in any number of ways, and we have a design for each of them.”
Unique graphics play a leading role in the 2007 product line. In addition to casual tops, hoodies, and hats, Vanderkitten offers technical cycling shorts and jerseys in bold, yet feminine prints. Ophelia, the sassy snaggletooth kitty of the Vanderkitten logo appears in only a few of the new designs. Ophelia, by the way, is alive and well-pampered in Berkeley, CA. Vanderkitten graphics adorn limited-edition Team Ahrens bike frames, as well as Emily Phillips’ 2007 KX250F dirt bike and the Les Schwab-outfitted Vanderkitten dune buggy. The full 2007 product line and specialty graphics can be viewed at Vanderkitten.com.
Vanderkitten is committed to helping women achieve their athletic and artistic goals. This spring, Vanderkitten helped skier Didi Lawrence fulfill her dream of skiing first descents in Nepal. The brand sponsors the Kona Velo Bella cycling team, and was the title sponsor of the 2006 Surf City Cyclocross series women’s races. For the fall of 2007, Vanderkitten is piloting its own women’s cyclocross team. Vanderkitten supports an ever-growing list of established and up-and-coming athletes and artists through its Very Important Pussycat (ViP) program. Women interested in joining the cyclocross team or becoming a ViP should send resumes to ViP@vanderkitten.com.
2007 Vanderkitten ViPs
Rachel Pearl: Singer, Songwriter: rachelpearl.bandsites.com
Divasonic- Lynda Arnold: Singer, Songwriter: divasonic.com
Velo Bella Kona Cycling Team: velobella.org
Cal Cycling Team, U.C. Berkeley: calcycling.org
Mandy Lozano: Road, Cyclocross
Liz Hatch: Road
Leigh Valetti: Road
Cara McCauley: Road
Jenny Willhite: Road
Mary Maroon: Road, Track
Maureen Kunz: XC Mountain
Emma Worldpeace: XC Mountain
Jackie Baker: DH Mountain
Didi Lawrence: Ski
Emily Phillips: Motocross
Shauna “Krazy8z” Young: Motorcycle Stunt
For media inquiries, contact Jackie Baker through Jackie@vanderkitten.com. For sales inquiries, contact Dave Verrecchia through email@example.com.